
Pump for Peace World Cup kit reveal
Endura Custom worked with the Pump for Peace Racing Team to create an impactful new kit, launched at the opening round of the UCI Mountain Bike World Cup in Lenzerheide

Riding Pants, but for Summer
Keep it frosty when the riding gets hot - The latest addition to Endura’s flagship mountain bike range will change the way you think about your summer riding kit

Endura Custom gets even better
With more choice for women and updated products now is the best time ever to choose Endura Custom

Endura partner with Pump for Peace Racing Team
A new partnership with a professional mountain bike team that draws its riders from marginalised countries and communities with the aim of forging pathways to high-performance cycling on the global stage.

After The Storm
Diversity champion Aneela McKenna’s new film explores her workplace racial trauma and the power of the bike in overcoming the impacts of racial discrimination.

Endura joins the PeopleForBikes Coalition
Endura joins bike industry group supporting the work for US bike advocacy

Richmond Cycling Corps Crush it at Snowshoe Training Camp
Support the work of Richmond Cycling Corps with our fundraising supporter’s t-shirt.

Pump It Up!
Find out more about how Endura Custom's Agnieszka Pomaranska qualified for the Red Bull UCI Pump Track World Championships

Endura Announces New Partnership With TAAP Cervelo
Team to ride in Endura helmets and sunglasses

Behind the Scenes with The Athertons and Kriss Kyle
See how we created our footwear launch edits