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Endura has a wide range of cycling equipment for the different types of riders weather you're on road on in the hills.

Endura Rider - Find The Equipment You Need | Endura

MOUNTAIN

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TRANSIT

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CAMPAIGNS

Right now we are all in need of some light relief and this mock-u-mercial mini-film celebrates the noble Baggy Short featuring a rack of recognizable faces, just from a slightly alternate universe...&nbsp;

WE ARE BUILT ON BAGGIES

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[MUSIC PLAYING]
 
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Endura. Herbert Wendy George
 
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Look at these puppies. Not them, these.
 
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Cycling shorts
 
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Endura have been pioneering the baggy silhouette in cycling shorts for over 25 years. And now, have a tried and tested formula. While riders in other labels are going that way, Endura riders are going this way. You just won't believe the confidence unlocked by a pair of these baggy shorts.
 
Wooh! Double black diamond baby.
 
They've got pockets, deep one. You can fit a pocket knife, compass, and probably a friend too. Hey, Anila?
 
Aha!
 
Hop on your bike and show these shorts in action.
 
All right.
 
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A miniaturized biker flies in the air. She bikes through mud.
 
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Pocket-tastic
 
With over 10 trillion pairs sold, science has discovered that your happiness is defined by time spent in Endura shorts.
 
We never ride without them.
 
You heard him. Just like you, these shorts love to get downright dirty and clean up ready for the next ride. The world's stretchiest biker shorts give you space to breath.
 
These shorts are the shit.
 
Whether standing at top of a World Cup podium, or a huge mountain peak. Endora can equip you to do so in breezy style.
 
Wunderbar.
 
Choose from MT500 Burner, MT500 Spray, Single Track, Virtually Bulletproof, and Hummvee, with free detachable liner. Log online now at endurasport.com to find your local retailer and join the worldwide baggy trunk. Love at first sit guaranteed.
 
[MUSIC PLAYING]
 
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In an animation, Earth revolves behind the Endura logo

Made from high quality Italian power Lycra® fabric with Coldblack® technology dramatically reducing heat buildup and providing UPF50, this bibshort features an ergonomic, pre-shaped multi panel construction for an ideal fit in the road riding position. Available in 3 pad width options, the updated 700 series pad delivers unrivalled comfort.

PRO SL BIBSHORT

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[MUSIC PLAYING]
 
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Text, Endura. A man in black knee length cycling bib shorts. He mounts a cycle. The Endura logo in black letters on the right thigh. Text, Fitted with the 700 series pad. A pear shaped red buttocks pad. 3 width options in blue, red, or green. C V P construction reduces pressure points. Wide elastic suspender straps stretch and conform for unrivalled comfort. He pulls and snaps the straps. High power lumbar support panel. rear panel delivers supportive stability. The suspender straps attach to a striped singlet panel down the spine. U P F 50. Raw edge hem bands at the knee. vertical stripe silicone print at the inner cuff grips thigh without excessive compression. The best keeps getting better. Pro S L Bib short.

Pro SL Bibshort - the best just got better

With over 25 years of heritage engineering game-changing cycling kit for on and off road, few brands are better placed to deliver a no-nonsense Gravel collection. The Endura GV500 range deploys our favorite tricks, materials and technologies from both tribes, to create adventure specific garments that are ready to tackle every surface.&nbsp;

GV500 - OFF'N'ON

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Text, Endura. Over 25 years engineering kit. Mountain biker on gravel road.
 
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[MUSIC PLAYING-MAYA ISAC "When I Get There"]
 
Colored trees your yellow, leaves move me. Dancing moves your painted red shakes through. Laaa. When I get there.
 
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They ride side by side through the mountains
 
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When I get there.
 
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They wear athletic tees, shorts, jackets and helmets.
 
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When I get there I know the answer. Let me know, let me know when I get closer. When I get closer.
 
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They cruise down a curving road.
 
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Will I get closer? Will I get closer?
 
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One puts up the hood of his jacket by a lake. Text, G V 500 off N on.

Endura GV500 - Off'n'On

We’ve been making cycle commuter’s journeys safer and more comfortable for many years. We are introducing a major revamp of the super-bright Luminite jackets, dialing up the visibility and keeping the aesthetic bang up to date. Utilising highly breathable waterproof ExoShell20™ throughout the jackets as well as large reflective panels you don’t have to compromise on safety for comfort and function.

LUMINITE

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[MUSIC PLAYING]
 
Let's go.
 
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Mulstiple screens of cyclists in bright lightweight jackets. Text, Illuminate. Endura. Cyclists in helmets sit on steps, a man in an all black outfit and a woman in reflective neon yellow. There are lights on the backs of their helmets. The man carries his small wheeled bicycle down stairs, mounts it and rides. Two styles of helmets, one vented and one more closed, in bright yellow, gray and black colors. The man and woman ride onto a bridge. A man in reflective yellow and a woman in a bright turquoise jacket mount their bikes. They ride toward an underground station. At night, they ride with their bike's lights on. The man in yellow and woman in turquoise ride side by side on a city street. Text, street lighting.

Luminite Street Lighting

The Endura Drag2Zero aero triathlon program, QDC (Quick Dry Cool), has been developed in partnership with Simon Smart of Smart Aero Technology.

IT'S ALL ABOUT THE BIKE SPLIT

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Logo, Endura, Quick Dry Cool Drag 2 Zero,
 
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[MUSIC PLAYING]
 
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Aerodynamic clothing can substantially improve performance, Jim McFarlane, Managing Director, Endura
 
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It's all about the bike split. And the thing that hold you back more than anything else than the bike is dragging your body, and that's dragging your clothing. So when we set out to do our try range, we went straight to Simon Smart.
 
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Aero testing, Simon Smart, Aerodynamicist
 
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Cyclists and athletes concentrating on their equipment as in their wheels, the frame are not really considering the clothing. But actually, if you break the problem down, you realize that around 80%, 85% of the drag that you're overcoming to ride at a given speed is coming from your body.
 
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Wind tunnel tests
 
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A clothing development focuses on ultimately reducing the drag of the garment, which can be reflected in the power that is consumed by the athlete to ride at a given speed.
 
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Beth Gerdes. rides
 
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In our short-time trial scenario, of course, the rider is looking to go faster to break competition records and things as many areas in the endurance skin suit.
 
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Luke McKenzie
 
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But also, on the flip side, in triathlon, it's often more about conserving energy. So you can wear a garment and save 20 watts, which is significant. A good example of that is Nils Frommhold, who in Roth last year, his power was the same as the year before, but he was over 10 minutes faster on the bike split.
 
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Nils crosses the finish line and raises his arms
 
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If we can put in design features that increase comfort that reduces fatigue. Reducing fatigue increases performance. It's simple. We've looked at things on the wicking fabrics. The fast dry fabrics we use. We use cool black technology with them to reduce heat absorption from the sun. We use selective bonded seams to reduce chafing, particularly in the swim.
 
The really high stretch power runs across the waist that makes the fit work really well on the bike but also allows full extensions, so for the run on the swim, you're not restricted. And even little things like the gel wrapper pocket on the back of the leg. And last thing you want to is be disqualified because you've dropped a gel wrapper.
 
[MUSIC PLAYING]
 
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Two bicyclists ride down a flat road in the wilderness. Text, It's all about the bike split, Endura LTD, 2016, Footage challenge Roth, Team Challenge GmbH, Footage Rachel Joyce ENVE. Music, Namaste, Jason Shaw C C attribution 3.0