Custom Line - The only limit is your imagination.

As every rider knows, finding the right line can mean the difference between achieving spiritual nirvana and picking mucky gravel out of a freshly deskinned elbow. Finding that perfect bespoke line becomes something of an obsession, trying new and ever more creative ways to approach and perfect.

At Endura, we make clothing, protection and apparel that helps riders find their own custom lines – the custom lines on the trails, parks, paths and roads and the custom clothing lines we create for athletes, individuals, clubs, colleges and corporates. Watch Gee Atherton, Jim Monroe, and Johny Salido find their own custom lines while clad in Endura custom kit in our latest video.

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Ticino Royale – Nathalie Schneitter’s Bond with Gravel

The new for spring 2022 women’s GV500 jersey and bibshorts give all day, all surface performance that has been tried, tested and approved by world class gravel grinders and adventure cyclists. Designed with input from world class adventure cyclists and new-found gravel aficionados alike, the GV500 range deploys our favourite tricks, materials and technologies from both tribes, to create adventure specific garments that are ready to tackle every surface.

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Road Lookbook - Spring / Summer 2022

At Endura we pride ourselves on engineering the substance of advantage, creating products that have been thoughtfully developed with the learnings of years outfitting teams on the men’s and women’s WorldTour circuits and brought a rack of game-changing innovation to help riders go further and faster.

Our Pro SL and FS260-Pro ranges have been refreshed for spring and summer with new colours to allow for committed road warriors to co-ordinate their outfits from head to foot like never before.

There’s new limited edition kits for women and men to create mix and match outfits that can be as match-matchy or clashy-clashy as you like.

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MTB Lookbook - Spring / Summer 2022

New season = new kit. The latest gear from our mountain bike ranges is now dropping into dealers, with fresh new looks for spring and summer riding, that has you covered from top to toe. There are new styles and new colours throughout our MT500, SingleTrack, Hummvee collections.

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Stick or Twist?, transcript available


Sticky situations. Not usually something high on the wish list and not usually something you want to find yourself in, with just one exception that is. When it comes to MTB shoes, a sticky situation is precisely what you’re after, it’s what you dream of, it’s the goal, the very aim of the game. A non-sticky situation is at best a pedal slip, at worst it’s painfully gouging a chunk of flesh out of your calf or losing a race. Not good, not what you wanted at all.

Step forward, pun intended, the all-new Endura MTB Footwear Collection. Crammed to the gills with technology and innovation to make your pedal stroke smoother, stiffer and more comfortable, with better power transfer and crucially a super durable sole made of glue... Okay, it’s not made of glue, but it’s as sticky as hell… which is precisely why we named it StickyFoot™.

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Endura have just planted 1 Million Trees and will be CO2 Negative by 2024. Find out more about our sustainability stories.