Hummvee Alpine Stolen Hour

Sometimes a ‘stolen’ ride is the best ride. The no-time-to-change, ride-in-what-you’re-wearing kind of ride. Endura’s expanded Hummvee collection is filled with casual but technical garments that outperform street fashion, leaving you ready to ride at a moment’s notice. Respect is earned. Trust is forged. Reputation is hard won. The iconic Hummvee Short still sits at the heart of the range. This versatile baggy short has been the last word in durability for nearly two decades since Endura sat down with a group of straight-talking London cycle couriers, way before it was cool or in the mainstream conscious, and designed what they needed in a short. They loved them, and so did mountain bikers; a legend was born. Because icons can be rugged as well as beautiful.

KRISS KYLE X ENDURA X RED BULL

That sums up this brand new collab between Kriss Kyle, Red Bull and Endura. We’ve partnered with one of the most progressive bike talents out there, and the adventure sports power house that is Red Bull , to create a mini-collection that is part Kriss, part Endura, part Red Bull, and that’s fully wildcat in style.

MT500 Smok’n Prints

The Atherton siblings front this unashamed full-on fashion extravaganza. Psychedelic prints and pants on fire… strap in for the ride.

Embrace the new riding season with bold psychedelic prints and a kaleidoscope of color. A trance sequence of head to toe outfitting for him and her. With a reputation for dialed style on and off the tracks, the Athertons will showcase this unashamed fashion campaign. Inject flare and energy back into MTB with MT500 Smok'n Prints.

RIDE HARDER, LONGER

#ergonomistry
Endura and Phil Burt collaborative Ergonomistry Project launches with Taboo-busting NEW Women’s Pro SL EGM Bibshort. The Ergonomistry philosophy is very simple: Ergonomic innovation and comfort engineering, backed by both medical science and rigorous rider testing… Love at first fit guaranteed.

GV500 - OFF'N'ON

All GV500 products are carefully crafted to work as a system, providing ample storage for epic day-long to multi-day adventures whilst retaining a bulk-free, streamlined fit. We focus on packability, simplicity as well as our trademark durability … long-lasting essentials to accompany you on your adventures.

BUILT ON BAGGIES EPISODE II

A year on and we are all still in need of some light relief, and our latest episode of mock-u-mercial mini-film again celebrates the noble Baggy Short featuring a rack of recognizable faces, just from a slightly alternative universe... The BoB Crew (as no-one else calls them) of Rachel Atherton, Joe Barnes, Aneela and Andy from GoWhere Scotland and Harald Philipp are joined by none other than Kriss Kyle and Gee Atherton this time around for more shorts and more bagginess than ever before. Endura – The last word in riding baggy shorts.

ONE MILLION TREES TOWARDS BECOMING CO₂ NEGATIVE

Endura has just planted 1.3 Million Trees. When we launched our One Million Trees Initiative at the start of 2020, we committed to planting one million trees annually for the next ten years to ultimately eliminate Endura’s carbon footprint. 

LUMINITE STREET LIGHTING

Choose life, choose bike is the logical and ethical choice for modern urban transit in a post-Covid-19 world: get fit, save time and save the planet by using two wheels for your commute. But don’t compromise on style. Endura’s new Urban Luminite garments and city lids let you pimp your ride with directional visibility and street cred while keeping you safe.