A fresh look for the Giro d'Italia
The Giro d’Italia 2022 is here, and we're looking forward to what promises to be three weeks of enthralling racing from the Grande Partenza on the way to Verona.
The parcours features La Corsa Rosa’s usual mouthwatering mix of steep climbs in a country that is built for exciting bike racing.

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Road Lookbook - Spring / Summer 2022

At Endura we pride ourselves on engineering the substance of advantage, creating products that have been thoughtfully developed with the learnings of years outfitting teams on the men’s and women’s WorldTour circuits and brought a rack of game-changing innovation to help riders go further and faster.

Our Pro SL and FS260-Pro ranges have been refreshed for spring and summer with new colours to allow for committed road warriors to co-ordinate their outfits from head to foot like never before.

There’s new limited edition kits for women and men to create mix and match outfits that can be as match-matchy or clashy-clashy as you like.


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Hi-Viz. The coolest gear on the planet., transcript available

Hi-Viz Road

Why is hi-viz actually the coolest gear on the planet? Well, that’s because you look at your very best when you’re seen, avoided and still very much alive after rubbing shoulders with motorists who just can’t see you in that all-black number when the light is fading, or visibility is poor. And because we know some hi-viz can make you look like you should be riding a jackhammer not a bike, we’ve even made some that looks pretty decent too (though we say so ourselves). You’re welcome.

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Endura Pro SL 3-Season Jacket - being too hot or too cold ends here., transcript available

Endura Pro SL 3-Season Jacket

Have you ever faced, blurry eyed, into the depths of your wardrobe at stupid AM wondering what the hell to wear on that cold, wet, drying fast, maybe getting warmer later, cloudy, chance of sun type day in the knowledge that whatever you end up picking will either be too hot or too cold, or both, depending whereabouts in the ride you are or how many punctures in a row your mate gets?

Anyway, remove all this unnecessary stress from your daily decision making and just put on the Pro SL 3-Season jacket incorporating a detachable PrimaLoft™ inner gilet – warm enough for all the starts, stops and re-starts and cool enough, thanks to the Gods Of Serious Venting, to regulate your body temperature for the entirety of your ride.

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Ride harder, longer - with Ergonomistry, transcript available

RIDE HARDER, LONGER

#ergonomistry
Endura and Phil Burt collaborative Ergonomistry Project launches with Taboo-busting NEW Women’s Pro SL EGM Bibshort. The Ergonomistry philosophy is very simple: Ergonomic innovation and comfort engineering, backed by both medical science and rigorous rider testing… Love at first fit guaranteed.

PHIL BURT THE ERGONOMISTRY PROJECT
Pro SL Bibshort - the best just got better, transcript available

PRO SL BIBSHORT

Ride with the substance of advantage in the revamped Pro SL Bibshorts, the latest version of our game changing, multi award winning best seller.

The Pro SL Bibshort with award-winning multiple pad width technology now boasts a ‘perfect fit’ with lumbar support and power straps.

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GRAEME OBREE & D2Z AERO, transcript available

GRAEME OBREE & D2Z AERO

When speed is your life, your passion, your reason to ride, every detail matters. It’s why we’ve created the new Endura Drag2Zero® Aero collection, with aerodynamicist Simon Smart.

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