Street Lighting – A Bright Start For Winter Commuters

Man and woman pose in Endura gear

Choose life, choose bike – the logical and ethical choice for modern urban transit in a post-COVID-19 world: get fit, save time and save the planet by using two wheels for your commute. We’ve been making urban commuter’s journeys more comfortable and safer for years. For winter 2020, we’ve carried out a major refresh of our venerable Luminite range, dialling up the visibility whilst keeping the look bang up-to-date. Commute, transit, or urban e-bike – our new Urban Luminite apparel and helmets maximize your visibility without knackering your street cred.

Urban Luminite Jacket
The new Urban Luminite Jacket is a performance cycling jacket that is designed to be seen and seen in. A lightweight, breathable and waterproof 2.5 layer fabric and huge reflective panels keep you comfortable and the hi-viz Blue and Yellow options help you standout against busy urban backdrops in low light conditions. The carefully measured positioning of reflective panels bounces driver’s headlights straight back at them. Available in Hi-viz Yellow and Hi-viz Blue in sizes for men and in Hi-viz Yellow and Pacific Blue for women, this item is an essential for any urban or suburban cyclist’s wardrobe.

Urban Luminite 3 in 1 Jacket
The Urban Luminite 3 in 1 – a trilogy of performance, visibility and versatility. Utilising high quality fabrics including waterproof and highly breathable ExoShell20™ throughout the jacket, PrimaLoft® insulation in the removable gilet and large 360 degree reflective panels, you don’t have to compromize on safety for comfort and function. Delivering multi-function urban waterproof protection, this versatile all season jacket is available for men and in a women-specific fit in two color options. The 10,000mm waterproof rating and a best in class breathability of 20,000g/m2/24hr helps keeps you dry from both directions.

A detachable inner PrimaLoft® Gilet uses PrimaLoft® insulation which boasts an exceptional warmth to weight ratio. The tiny pack size, extremely breathable construction and highly water resistant properties make it a tremendously versatile performance insulator. The reversible gilet features a hi-viz side that keeps you visible when worn without the outer jacket, and a toned-down grey side for when you’re off your bike.

City Lids
Our helmet range extends further into the A2B sector with the all new Urban Luminite Helmet and the new BMX-style PissPot Helmet, meaning that we have a helmet for every flavor of rider. You may be a safety-first hi-viz warrior or it may be more important that you blend in with a more contemporary urban look for when you step off the bike. Jeanswear fashion BMX style may be more your bag, or you may simply want to wear your everyday clothing on a short commute. Whatever your style, we’ve got your lid.

The reworked Urban Luminite Helmet incorporates a USB rechargeable LED light, increasing your visibility to other road users when cycling in the dark. The slim, rounded profile and removable cap style peak give it a casual aesthetic, while large vents keep your head cool. To further increase the visibility of this helmet, the rear shell has been painted using a reflective lacquer. Available in hi-viz yellow, navy, and black.

The all new PissPot Helmet was designed with input from Danny MacAskill and Kriss Kyle for hardcore street, park and dirt shredding, but with a highly reflective grey option alongside some more muted colors, we know it’s going to be just at home on city streets too. When we set out to design the PissPot Helmet, the target was to pack as much tech in but retain the classic look and the inclusion of a one hand micro adjustment fit system, often missing on this style of helmet, enables you to dial in the fit.



Writer and expert