
SUSTAINABILITY
Our Commitment
TWO MILLION TREES TOWARDS BECOMING CO₂ NEGATIVE
Endura has planted more than two million trees over the past two years ago as part of our efforts to become net CO₂ negative by 2024. When we launched our One Million Trees initiative at the start of 2020, we committed to planting one million trees annually for the next ten years. With the help of our reforestation partners in Mozambique, the first year’s target was exceeded by 30% and by October 2021 we'd planted more than two million trees in a mangrove restoration project. Combined with our tree planting in Scotland, we're on track to meet our target - to become net CO₂ negative by 2024.

ENDURA HAS PLANTED 85,000 AT HOME IN SCOTLAND
We have now planted 85,000 trees here in Scotland, creating new woodland near to Drymen in Stirlingshire on poor quality pastureland with minimal agricultural value. With the help of sustainable forestry experts, we selected a mix of native species, such as birch, that are suited to the ground condition and climate of the site. The new woodland will be carefully managed to boost biodiversity and is protected against commercial forestry.
RECYCLED FABRICS
Many of the fabrics we use are made of synthetic fibers – polyester and nylon – that are derived from non-renewable fossil fuels. By increasing the use of recycled polyester and nylon, we can help to reduce the amounts of these materials that are sent to landfill or otherwise dumped into the natural environment. The recycling process also uses fewer resources that it takes to produce virgin fibers and so there is also a reduction in CO2 emissions.
The latest collection of MTB jerseys has been developed to incorporate recycled yarns and more than 1/3rd of our road jerseys already make use of them. You can find out which products contain recycled materials here

PFC FREE SINCE 2018
BIO-DEGRADABLE PROOFERS

PACKAGING
98% of point of sale packaging can be recycled.
Endura now offers to chemically recycle all of our LDPE bags that are used by its retailers and has investigated and confirmed that the CO2 emissions in returning the bags to Endura’s distribution centres in the UK and Europe and then reprocessing them to form new LDPE bags are dramatically less than creating new bags from raw petrochemicals.
We have removed all laminate and gloss finishes from our packaging and tags to ensure that they are easily recyclable since 2015. We will not stop there though, and are now actively developing alternative solutions to the poly bag and display in store.

BUILT TO LAST
Endura has a reputation for enduring and durable kit that relishes the stresses that biking subjects it to. Our kit stands the test of time and this keeps it in circulation for a very long time. It is widely acknowledged that using a product for a long time considerably reduces its environmental impact.

WE DON'T USE PTFE
WORLD-CLASS ETHICAL SOURCING
